To rank highly, you probably need to create similar content. While also ensuring your content has unique information and provides a great user experience.

Do this by making sure your content has the following characteristics:

• It uses clear headers so readers can get the main points of your article quickly
• It uses simple, conversational language readers can easily understand
• It’s accurate and original
• It’s comprehensive, meaning it covers all the relevant main points your competitors cover

If you can’t or don’t want to fulfill a particular intent, it’s probably best