Digital marketing refers to the practice of promoting products or services using digital channels and technologies. It encompasses various online marketing strategies and tactics aimed at reaching and engaging with a target audience to drive brand awareness, customer acquisition, and sales conversions. Here are some key components and strategies commonly used in digital marketing:

• Search engine optimization (SEO): This is the process of improving a website’s ranking in search engine results pages (SERPs).
• Pay-per-click (PPC) advertising: This is a form of online advertising where businesses pay a fee each time someone clicks on their ad.
• Social media marketing: This is the use of social media platforms, such as Facebook, Twitter, and Instagram, to connect with and engage with consumers.
• Email marketing: This is the use of email to send promotional messages to customers.
• Mobile marketing: This is the use of mobile devices, such as smartphones and tablets, to reach consumers.